WHY CUSTOM PRINTING?
Despite the surge and popularity of digital marketing channels, print is as important as ever in today’s marketing mix. It has advantages that digital channels cannot replicate:
- Consuming information on paper allows for slower and more deliberate reading. This means that your customers will read more of your content at a deeper level.
- Readers aren’t as distracted when reading print versus digital content.
- Print can help boost results when used in multichannel campaigns that include digital.
- Online (and TV) campaigns show diminished returns after four exposures, while print marketing continues to improve ad awareness and persuasion at five or more exposures.
- Ads on physical materials, such as paper, generate more emotional processing than do digital ads.
- The sense of touch, as part of the marketing experience, helps shift the brain into a deeper level of engagement while building knowledge. It also enables a more direct one-to-one connection between you and your customers.
- Study participants processed and recalled print messages more readily than digital ones. It took 21% more brainpower to process digital messages; brand recall was 70% higher for print media advertising than digital advertising; participants would be more motivated to act on the print ads than the digital ads—motivation scores were 20% higher for print.
- Online ad blocker usage surged 30% globally in 2016 making it more difficult to reach prospects.
- Only 35% of digital display ads received any views at all. And, of those, only 9% of ads received more than a second’s worth of attention. Only 4% of ads, meanwhile, received more than two seconds of engagement.
- The cost of digital advertising is rising 5x faster than inflation in the U.S.
Adobe Digital Insight, 2017; GfK, 2017; Millward Brown, 2009, 2015; PageFair, 2016; Pew Research Center, 2016; SAPPI; True Impact Marketing study
CUSTOM PRINTING OPTIONS
- Announcement Cards
- Banners (indoor/outdoor)
- Banner Stands
- Business Cards
- Canvas Prints
- Car Magnets
- CD/DVD Products
- Door Hangers
- Event Tents
- Floor Graphics
- Greeting Cards
- Hang Tags
- Mailing Services
- Plastic Cards
- Presentation Folders
- Rack Cards
- Sell Sheets
- Table Covers
- Table Tents
- Tear-Off Cards
- Trading Cards
- Wall Graphics
- Window Graphics
Our trade printers operate across the USA. We’ll print your order as close to your location as possible to minimize shipping/delivery costs and timing!
STUFF YOU SHOULD KNOW:
We’ll ship/deliver your printed goods at the lowest rate unless you require speedier delivery.
We add taxes to Arizona and Kansas-based customers. All other states are currently tax-exempt.
Why spend your valuable time? That’s why we’re here!
Remember, trying to find quality, affordable print goods on your own can be a frustrating task. Sure, there are boundless online print sites to peruse, but do you really want to spend hours of your valuable time on research? Plus, as print brokers, our pricing is competitive – and that’s with customer service!