Marketing & Branding Strategy

Lewis Carroll said: “If you don’t know where you are going, any road will get you there.” How true is that?

Many people implement marketing tactics without a plan or way to measure their efforts. Then, when they don’t see results, they wonder why. That’s a waste of time and money.

We’ll help you get on track by developing a strategic marketing and branding plan that identifies your overall business objectives, ideal customers and referral sources, brand architecture, marketing and branding activities (tactics) and the measurement tools you’ll need to identify what’s working and what’s not.

We’ll work with you to energize your brand that prospects and customers find amazing – one that engages, cares, and shares. From creating a new brand identity to working on a stronger customer-orientation, we’ll help you improve your customers’ brand experiences at every customer journey touchpoint.

After all, don’t you want them sticking around and telling others how great you are?
Marketing Communications

When all your marketing messages are in alignment, they work together in harmony. Consistent multichannel content enables your business or nonprofit to demonstrate expertise and leadership, attract and engage with followers and customers, and capture leads and prospects.

We’ll work with you to develop a marketing communications plan or content marketing strategy that you can effectively manage on your own. We’ll copywrite content with your brand’s tone, voice, and positioning targeted to your specific audiences. We’ll help tell your brand story with high-quality copy for traditional and digital collateral.

Some Content Examples: Brochures, Flyers, Ads, Newsletters, Style Guides, Sell Sheets, Speeches, Radio Spots, Fundraising Collateral, Business Development Materials, News Releases, Ebooks, Emails, WordPress Sites, and Social Media Content.

Our experience in graphic design was originally honed while Elaine Fogel freelanced on ad agency projects for national accounts such as Proctor & Gamble, Kraft, and Nestlé Carnation. It continued to evolve while working internally for large organizations.

She has design, development, and art direction experience in print and digital media, brand identity, marketing communications collateral, tradeshow and conference materials, indoor and outdoor advertising, and signage. When required, she collaborates with developers, photographers, and illustrators to achieve your objectives while she manages your projects.

Promotional Products

Promotional product marketing is a cost-effective way to advertise and promote your business or nonprofit organization. As components of marketing campaigns and programs, promo products provide the lowest cost per impression than any other advertising medium.

Promotional items (advertising specialties) are used successfully to raise and sustain brand awareness, educate, inform, support worthy causes, acquire and retain customers, recognize and reward employees, show appreciation. Most importantly, they can encourage transactions, sales, donations, or  any call to action.

As print brokers, we work with top-quality, reliable trade printers across the USA to get the best pricing on your custom printing needs. We pass on the savings to you and deliver offset and digital products to your door. We can also handle your direct mailing requirements.

Speaking & Training

As a marketer, author, brand evangelist, blogger, writer, educator, and consultant, Elaine Fogel engages, entertains, and motivates her audiences with stories and lessons gleaned from her career as a marketing executive, freelance agency copywriter, business owner, television host, singer, and teacher.

Her presentation topics include:

  • Branding / Personal Branding
  • Cause Marketing
  • Content Marketing
  • Customer Experience, Service, Engagement, Retention
  • Internal Marketing
  • Marketing Communications
  • Marketing Strategy
  • Nonprofit Marketing & Branding
  • Small Business Marketing & Branding
  • Social Media
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