Your brand is a composite of every experience one has with your business or organization. Each image, memory, thought, impression, interaction, and transaction contribute to its brand reputation. This determines how your audiences will respond when it’s time to make a purchase, behave, or complete your call to action.
We’ll work with you to develop or re-invigorate a brand that prospects and customers find amazing – one that engages, cares, and shares. From creating a new brand identity (look) to working on a stronger customer-orientation, we can help you improve your customers’ brand experiences at every touchpoint so they stick around and tell others.
COMMUNICATIONS & CONTENT
Integrated marketing communications give your organization a voice to converse with consistent brand messaging across multiple marketing channels. In today’s 24/7 dialog, multichannel content gives you opportunities to demonstrate expertise and leadership, attract and engage with followers and customers, and capture prospects and leads.
We’ll work with you to develop a marketing communications plan and/or content marketing strategy that give you the tools to manage effectively on your own. We’ll copywrite content and other communications for you with your brand’s tone, voice, and positioning targeted to your specific audiences. We’ll help tell your brand story with high-quality copy for brochures, flyers, print ads, newsletters, style guides, sell sheets, speeches, fundraising materials, ebooks, emails, newsletters, news releases, and website content.
Elaine’s experience in creative design was originally honed while freelancing on ad agency projects for national accounts such as Proctor & Gamble, Kraft, and Nestlé Carnation. It continued to evolve while working internally for large organizations.
She has design, development, and art direction experience in print and digital media, brand identity, marketing collateral, tradeshow/conference materials, and indoor and outdoor advertising and signage. When appropriate, she collaborates with specialty designers, developers, and illustrators to achieve your objectives while she project and brand manages it all.
With Elaine’s breadth of experience in business and nonprofit marketing, branding, communications, and customer relations, she can consult with you on an as-need or regular basis. She can guide and advise you, share her right-brained ideas, and give you an objective perspective based on her expertise. One thing’s for sure, Elaine keeps up with ever-changing marketing trends and research to maintain a broad base of knowledge.
Lewis Carroll said: “If you don’t know where you are going, any road will get you there.” How true is that?
Many people go through the motions of marketing their businesses or organizations without a plan or way to measure their efforts. Then, when they don’t see results, they wonder why.
It makes no sense to implement tactics without goals. How do you know if these tactics are the best fit for your target audiences?
We’ll help you get on track by developing a strategic marketing plan that identifies your overall business objectives, ideal customers and referral sources, brand characteristics, marketing and branding activities (tactics) and the measurement tools you’ll need to identify what’s working and what’s not.
Marketing is fluid. Tactics that work today may not be effective tomorrow as technology and trends change. We’ll set you up to be as nimble and flexible as possible so you can stay on top of your plan.
PROMOTIONAL PRODUCTS & PRINTING
Promotional product marketing is a cost-effective way to advertise and promote your business or organization. As components of marketing campaigns and programs, promo products provide the lowest cost per impression than any other advertising medium. Plus, studies show that 88% of people recall the advertiser on promotional products – not a bad return on investment.
Promotional items (or advertising specialties) are used successfully to raise and sustain brand awareness, educate, inform, support worthy causes, acquire and retain customers, recognize and reward employees, show appreciation, and incentivize transactions.
As print brokers, we work with several trade printers around the country to get the best pricing on your custom print needs. We pass on the savings to you and deliver top-notch offset and digital products to your door. We also offer direct mailing services.
Contact Allen for a no-obligation quote today.
SPEAKING & TRAINING
As a marketer, author, brand evangelist, blogger, writer, educator, and consultant, Elaine Fogel engages, entertains, and motivates her audiences with stories and lessons gleaned from her career as a marketing executive, freelance agency copywriter, business owner, television host, singer, and teacher.
Her presentations include a variety of topics:
- Branding / Personal Branding
- Cause Marketing
- Content Marketing
- Customer Experience, Service, Engagement, Retention
- Internal Marketing
- Marketing Communications
- Marketing Strategy
- Nonprofit Marketing & Branding
- Small Business Marketing & Branding
- Social Media
Visit Elaine’s speaker site for more information.