Your brand is a composite of every experience one has with your business or organization. Each image, memory, thought, impression, interaction, and transaction contribute to its brand reputation. This determines how your audiences will respond when it’s time to make a purchase, behave, or complete your call to action.
We’ll work with you to develop or re-invigorate a brand that prospects and customers find amazing – one that engages, cares, and shares. From creating a new brand identity (look) to working on a stronger customer-orientation, we can help you improve your customers’ brand experiences at every touchpoint so they stick around and tell others.
Integrated marketing communications give your organization consistent brand messaging across multiple marketing channels. This multichannel content enables it to demonstrate expertise and leadership, attract and engage with followers and customers, and capture leads and prospects.
We’ll work with you to develop a marketing communications plan or content marketing strategy that will set you up to manage effectively on your own. We’ll write content with your brand’s tone, voice, and positioning targeted to your specific audiences. We’ll help tell your brand story with high-quality copy for traditional and digital collateral.
Examples: brochures, flyers, print ads, newsletters, style guides, sell sheets, speeches, fundraising or business development materials, news releases, ebooks, emails, WordPress sites, and social media content.
Elaine’s experience in graphic design was originally honed while freelancing on ad agency projects for national accounts such as Proctor & Gamble, Kraft, and Nestlé Carnation. It continued to evolve while working internally for large organizations.
She has design, development, and art direction experience in print and digital media, brand identity, marketing communications collateral, tradeshow and conference materials, and indoor and outdoor advertising and signage. When required, she collaborates with developers, photographers, and illustrators to achieve your objectives while she project manages it all.
Take advantage of Elaine’s breadth of experience in business and nonprofit management, marketing, branding, communications, and customer relations. She is available for short-term consulting or for ongoing advice.
She’ll guide you, share her right-brained ideas, and give you an objective perspective based on her expertise. She keeps up with marketing trends and research to serve you with a broad knowledge base.
MARKETING & BRANDING STRATEGY
Lewis Carroll said: “If you don’t know where you are going, any road will get you there.” How true is that?
Many people implement marketing tactics without a plan or way to measure their efforts. Then, when they don’t see results, they wonder why. That’s a waste of time and money.
We’ll help you get on track by developing a strategic marketing plan that identifies your overall business objectives, ideal customers and referral sources, brand characteristics, marketing and branding activities (tactics) and the measurement tools you’ll need to identify what’s working and what’s not.
Marketing is fluid. Tactics that work today may not be effective tomorrow as technology and trends change. We’ll set you up to be as nimble and flexible as possible so you can stay on top of your plan.
Promotional product marketing is a cost-effective way to advertise and promote your business or nonprofit organization. As components of marketing campaigns and programs, promo products provide the lowest cost per impression than any other advertising medium.
Promotional items (or advertising specialties) are used successfully to raise and sustain brand awareness, educate, inform, support worthy causes, acquire and retain customers, recognize and reward employees, show appreciation, and incentivize transactions.
As print brokers, we work with reliable trade printers across the USA to get the best pricing on your custom printing needs. We pass on the savings to you and deliver top-notch offset and digital products to your door. We can also handle your direct mailing requirements.
SPEAKING & TRAINING
As a marketer, author, brand evangelist, blogger, writer, educator, and consultant, Elaine Fogel engages, entertains, and motivates her audiences with stories and lessons gleaned from her career as a marketing executive, freelance agency copywriter, business owner, television host, singer, and teacher.
Her presentation topics include:
- Branding / Personal Branding
- Cause Marketing
- Content Marketing
- Customer Experience, Service, Engagement, Retention
- Internal Marketing
- Marketing Communications
- Marketing Strategy
- Nonprofit Marketing & Branding
- Small Business Marketing & Branding
- Social Media